A sea of pink rose petals and orange marigolds with a handbag-wielding elephant making its way towards you… What a vibrant campaign by Hermes for it’s 2008 Spring/Summer collection. Each image, shot by Thierry Le Goues, and featured the gorgeous Indian model Lakshmi Menon.
Hermes is known for its storybook ad campaigns that tell a story and often take you off to far away places. A recent Pintrest browsing session ended up with me spending a good half an hour Googling the Hermes Orange And Pink Indian campaign because the colours were so vibrant and the images were so fresh that I just had to see more…
I love how beautifully the elephants in the 2008 Hermes Orange And Pink Indian campaign are painted in the brightest of pinks, yellows and oranges. They even have a colourful pedi.
Can’t help thinking how brave the model, Lakshmi Menon, is striking a pose between two moving elephants. Eek!
Having travelled India pretty extensively myself for work and pleasure, I am familiar with the age-old tradition of painting elephants in bright colours. Each year in Jaipur there is a festival dedicated entirely to adorning elephants with art.
Beautiful side portrait of Lakshmi and the elephant. Look at the detailing around the elephant’s eye.
The 2008 Hermes Orange And Pink Indian campaign was photographed by Thierry Le Goues. He has an extensive portfolio and has worked with celebrities such as Beyonce, Sharon Stone and Lenny Kravitz. He has also shot other ad campaigns for brands such as Nike and Cartier. I especially love his editorial work and you really should take a look at his website for some inspiring images. I have just ordered his coffee table book because the prints are truly works of art. You can order the book on his website in the link above.